Monthly Archives: March 2014

Demographic information

Business students are often required to analyze demographic information for specific regions to support market research, environmental scans, entrepreneurial study and other business-related research. What is meant by demographics? According to Investopedia, demographics refers to “Studies of a population based … Continue reading

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Social media marketing

Marketing students are often asked to research “social media marketing” as a marketing strategy. According to Cambridge Business English Dictionary online, social media marketing is defined as: “methods for advertising products, services, or brands using theĀ internet, by attracting the interest … Continue reading

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Economic Indicators

Economic indicators are pieces of economic data (usually macroeconomic) that are used to determine the overall health of an economy. Economic indicators may be evaluated for economies of various magnitudes, for example, a city, province, country, region etc. The Library … Continue reading

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